Privacy Policy
StarFell Cultural Limited(referred to as "we" for short), as the operator of PawShort, is well aware of the importance of your personal information to you. This privacy policy (“this Policy”) explains who we are, how we collect, share and use your personal information, and how you can exercise your privacy rights. This privacy policy only applies to personal information collected through all services provided on our PawShort.
Your agreement to this Policy or continued use of PawShort services will be deemed as consent and authorization for us to collect, use, store and process your personal information in accordance with this Policy. We will update this Policy from time to time and will notify you in one or more ways such as push notifications, announcements or pop-up windows.
Before using our services, please read this privacy policy carefully and fully understand all the contents of this privacy policy. If you have any questions or concerns about our use of your personal information, please contact us using the contact information provided at the bottom of this privacy policy.
I. What personal information about you do we collect and process?
II. Use of your personal data
III. With whom do we share your personal information?
IV. Use of cookies and similar technologies
V. Protecting the security of your personal information
VI. International data transfer
VII. Retention period of your personal information
VIII. Your data protection rights
IX. Information related to children
X. Updates to this privacy policy
XI. How to contact us
I. What personal information about you do we collect and process?
Information you voluntarily provide
Some parts of our services will require you to voluntarily provide personal information. For example, we may ask you to provide your contact information in order to register an account with us. The personal information you are required to provide and the reasons for requesting this information will be explained to you when we ask for your personal information.
(1) Register as a user of our services
You can register as a user of our services. Please note that registration is not a prerequisite for using our services. When you register and log in to your PawShort account, you need to complete a series of registration procedures according to the indicated steps. During this process, you need to provide us with device information, and we will generate your user ID number on PawShort. You can fill in relevant information such as your nickname and avatar when registering or using it later. You should ensure the correctness of such information. We collect this information to provide account registration and login services, protect your account and prevent security risks.
(2) Create your personal profile on PawShort
You can enter account settings to provide more personal information about yourself, such as nickname, avatar, etc. Please note that this step is completely optional for you to use our services.
Information we collect automatically
(1) When you use our services, we may automatically collect certain information from your device. In some cases, our use of your personal information may lead to automated decision-making (including understanding your preferences and suggesting relevant videos to you based on your expressed viewing preferences). Automated decision-making means that decisions about you are made automatically based on computer determination (using software algorithms) without our manual review. You can use the settings on PawShort to express your preferences for certain videos. The algorithm will record your choices and correspondingly reduce the number of times similar videos are shared with you.
(2) Security, administration and management of our service platform
When providing our services to you, we will automatically collect your device information (including hardware model, operating system version number, MAC address, network device hardware address, unique device identifier, IP address, software version number, network access method and type, network quality data, operation log, usage and service, device name, system language) and your IP address, your application crash message, your login time and attempts, and your behavior information. We collect such information to (i) ensure your safety, including reviewing whether UGC, messages and related metadata violate our platform user behavior guidelines and other inappropriate content; (ii) help us detect and combat illegal activities and spam on PawShort; (iii) conduct data analysis and testing on the platform to ensure the stability and security of the platform; (iv) prove to provide you with user support;
Data analysis
When you enter search terms to search for videos, we will analyze your search terms and search logs among other users of our services so that we can find them. Rest assured that your search terms will not be revealed to anyone in our analysis.
Video display and playback
You can use video display and playback on PawShort. We will collect your device information, including your IP address, device type, model, device name, universal unique identifier, operating system, language setting, app version and your behavior information to record the position where you paused on a specific video.
Information we obtain from third-party sources
Sometimes, we may receive personal information about you from third-party sources (including certain SDK providers who record potential IP addresses or device IDs as potential security issues if such IP addresses or device IDs have initiated cyber security attacks). Our professional security team will strengthen the security of personal information (including reporting of sensitive information, encrypted storage of sensitive information, access control, etc.).
You understand that maintaining the operation of the PawShort website and the security of our services is an important and legitimate interest for us. For example, operating our platform and, when necessary, we may communicate with you to provide you with our services and safeguard our legitimate business interests. For example, when replying to your inquiries, improving our platform suggestions, conducting marketing or for detecting or preventing illegal activities. In some cases, we may also have a legal obligation to collect personal information from you, or we may need this personal information to protect your vital interests or those of others.
II. Use of your personal data
We will use the information we collect about you in the following ways:
（1）Implement our terms, conditions and policies;
（2）Provide, process, maintain, research and develop and improve our services;
（3）The content you receive;
（4）Communicate with you, including sending commercial promotion information, operational activity notifications and updated agreements;
（5）Ensure your safety and security, including reviewing whether user content, messages and related data violate our community policies and other inappropriate content;
（6）Provide you with location-based services (if these services are available within your jurisdiction);
（7）Conduct market research and trend analysis, as well as comprehensive statistics, data analysis, processing and surveys related to our services.
In general, we will only use the personal information collected from you for the purposes described in this privacy policy or the purposes explained to you when we collect your personal information. However, if legally permitted, we may also use your personal information for other purposes that are not inconsistent with the purposes disclosed to you (such as for archiving purposes for public interest, scientific or historical research purposes or statistical purposes).
III. With whom do we share your personal information?
You can share your personal information or other information with any third party (including unspecified objects) based on our services. For example, when you use the sharing function of our services, you can choose social APPs (such as Facebook, Google, etc.) or other applications to share relevant information. The information you share with any third-party application will be controlled and processed by that third party, but subject to its service terms and privacy policy. You are solely responsible for any disclosure, abuse or similar situation resulting from your sharing, and we are not responsible for this.
We may disclose your personal information to the following categories of recipients:
Business partners: If you choose to register and use the platform using your social network account details (including Facebook, Google), you will provide us with or allow your social network to provide us with your username and public profile.
Service providers: We provide information and content to service providers that support our business, such as cloud service providers and content review service providers, to ensure that PawShort is a safe and enjoyable platform.
Analytics providers: We use analytics providers to help us optimize and improve our services.
Any competent law enforcement agency, regulatory agency, government agency, court or other third party that we deem necessary to disclose to (i) in accordance with applicable laws or regulations, (ii) exercise, establish or defend our legal rights, or (iii) protect your vital interests or those of any other person. (iv) Detect, prevent or otherwise address security, fraud or technical issues; (v) Protect the rights, property or safety of us, our users, third parties or the public as required by law or permitted (including exchanging information with other companies and organizations to prevent fraud and reduce credit risk); (vi) Enforce our service terms and other agreements, policies and standards, including investigating any possible violations, etc.
Any other person with your consent to disclose.
IV. Cookies and similar tracking technologies
We and our suppliers and service providers may use cookies and other similar technologies (such as web beacons, flash cookies, etc.) (“cookies”) to automatically collect information, measure and analyze which web pages you click on and how you use our services, enhance your experience of using PawShort and improve our services. Cookies are small files that, when placed on your device, enable the platform to provide certain features and functions. Web beacons are very small images or small pieces of data embedded in images, also known as “pixel tags” or “transparent GIFs”. They can identify cookies, view the time and date of the page, the description tag of the page where the pixel is placed, and similar information from your computer or device. For example, we use cookies and similar tracking technologies provided by Google.
V. Protecting the security of your personal information
We will use appropriate technical and organizational measures to protect the personal information about you that we collect and process. The measures we use are designed to provide a level of security appropriate to the risks of processing your personal information. For example, we use SSL to encrypt and protect data; we have established access control mechanisms to ensure that only authorized personnel can access the personal information of our users; we hold security and privacy protection training courses from time to time to raise employees' awareness of the importance of protecting personal information.
To prevent the occurrence of security accidents, we have established a special data security department and formulated appropriate early warning mechanisms and emergency plans. In the event of a personal information security incident, we will promptly notify you in an appropriate and sufficient way to attract your attention in accordance with the requirements of applicable laws and regulations, and immediately activate the emergency plan to minimize losses. Unfortunately, transmitting information over the Internet is not completely safe. Although we will protect your personal data, such as through encryption, we cannot guarantee the security of the information you transmit through the platform; any transmission is at your own risk.
VI. International data transfer
Your personal information will be stored and retained in Hong Kong, China, and may be transferred to and processed in other countries/regions outside the country where you live. The data protection laws in these countries/regions may be different from the laws in your country/region. For security maintenance and business intelligence purposes and other necessary purposes. However, we have taken appropriate protective measures and require that your personal information will be protected in accordance with this privacy policy. Internally, we have internal data transfer agreements with our service providers or business partners outside Hong Kong, China, requiring them to protect your personal information when processing your personal information to provide you with services.
VII. Retention period of your personal information
In general, we only need to store your personal information for the shortest possible time within the possible period of providing our services. After this period, we will delete or anonymize your personal information in accordance with the requirements of relevant laws and regulations. If we share such information with any third party, we will also require that third party to do the same. However, in the following cases, we may change the storage period of information due to relevant legal requirements:
Comply with the relevant provisions of applicable laws and regulations;
Follow court judgments, rulings or other legal procedures;
Follow the requirements of relevant government agencies or legally authorized organizations;
We deem it necessary to comply with the relevant provisions of laws and regulations;
For the legitimate, necessary purposes of fulfilling relevant service agreements or this policy, maintaining social public interests, protecting the personal and property safety of us, our affiliates, our partners, other users or employees, or protecting other legitimate rights and interests.
VIII. Your data protection rights
As a user of our services, you have the following data protection rights:
Right of access
You can query or access your relevant personal information in our services, including:
a. Account information: You can log in to your personal account through the relevant product page at any time and access your personal information in your account, including avatar, nickname, etc.;
b. Usage information: You can query some of your usage information at any time through the relevant product page, including collection history and viewing history;
Right to correction
You can correct/change some of your personal information according to the operation guidelines and settings of the relevant product pages of PawShort, or you can contact us directly to modify or change your data.
Right to deletion
a. You can send an email to pawshort@163.com to request the deletion of your personal information. If you want to delete the information related to your third-party account in our services, you can follow our URL data deletion instructions.For some of your personal information, you can also delete it voluntarily. You can delete your personal information by going through Settings - Delete Account - Confirm Logout on our product settings page.
b. If we collect, use or share your personal information in violation of relevant laws and regulations, you can directly ask us to delete your personal information or notify the receiving third party to delete it, unless such data has been anonymized or otherwise provided by relevant laws and regulations.
c. You understand and agree that once you delete your personal information from our service on your own or with our help, under the premise of applicable laws and regulations and relevant security technologies, we may not immediately delete your information from the backup system. In this case, we will store your personal information separately from any further data processing in a secure way until such information is deleted or anonymized during the update of our backup system.
d. Right to limit or refuse processing of personal information
If the law of your jurisdiction grants you the right to some of your personal information, you can limit or refuse the processing of some of your personal information, and we will process your request in accordance with that law based on your actual situation.
e. Right to cancel your account
You can also log out of your account. We will contact you through the contact channels and terminate our account termination agreement. After we verify your identity and obtain your confirmation, we will delete or anonymize all relevant personal data generated by you on PawShort in accordance with relevant laws and regulations, unless otherwise provided by laws and regulations. You can also send us an email to exercise your rights.
f. Right to obtain a copy of personal information
You can contact us through the contact information in this policy. After verifying your identity, we will provide you with a copy of such information in our service within the specified period in accordance with our regulations, except as otherwise provided by laws and regulations or otherwise agreed in this policy.
g. Right to complain
You have the right to complain to the data protection agency about our collection and use of your personal information. For more information, please contact your local data protection agency.
To exercise your above rights, you can also contact us using the contact information under the heading "How to contact us" below. We will respond to all requests from individuals who wish to exercise data protection rights in accordance with applicable data protection laws. In order to protect the security of your account and personal information, we may ask you to provide certain additional information to verify your identity before replying to your request.
IX. Information related to children
Children under the age of 14 are not allowed to register and create their own accounts for the service. If you are at least 14 years old but are considered a minor in your country/region, you must ask your parents or legal guardians to read this privacy policy with you, and you declare that you have obtained the permission of your parents or legal guardians to create your PawShort account. If parents or legal guardians allow it, children of all ages can use the service. If you are the parent or legal guardian of a minor in your country/region, please make sure that you have read this privacy policy before allowing your child to create his or her own account or use the service. You agree that you will abide by this privacy policy and be responsible for your child's activities when using the service. You agree to supervise your child's use of the service and ensure that your child only views content suitable for your child's age.
X. Updates to this privacy policy
We may update this privacy policy from time to time to respond to changing laws, technologies or business developments. When we update our privacy policy, we will take appropriate measures to notify you according to the importance and significance of the changes we have made. If required by applicable data protection laws, we will obtain your consent to any significant changes to this privacy policy.
XI. How to contact us
If you have any questions or concerns about this privacy policy and our use of your personal information, please contact us through pawshort@163.com.
The operation and management rights of the above PawShort belong to StarFell Cultural Limited. We will serve you wholeheartedly and protect your privacy rights and interests.